Facebook’s search functionality is a lot more sophisticated than most people think. It’s not just for finding long lost friends.
In the last 3 years, Facebook has made it easier to find information by indexing more than 2 trillion posts in their network. So, that update you shared on the 5 best restaurants located within a 10 minute walk of your hotel can now be found in search results.
Users clearly like the improved search functionality of Facebook. It now handles more than 2 billion searches a day, up 33% from 2015 when there was 1.5 billion daily searches. That puts Facebook well ahead of Bing and only behind Google as the most used search function.
So, while your regular Facebook posts may have less visibility in Facebook’s News Feed, if you are producing and sharing useful content for travel shoppers, they will still be able to find it and ultimately get directed back to your hotel’s Facebook page.
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