May 02, 2012

Is time running out for GDS green screens?

Over the next decade, many older agents will retire and be replaced by new workers who have never known a world without the Internet. That will spell big changes for agencies and the tools they use.

The green screen has been a “huge source of dissatisfaction” in the industry, Beard said. It has recently been a target of the airline camp that wants the flexibility to do more creative merchandising through the GDSs.

That group has become impatient with the pace of change.

Although new desktops all have new user interfaces that probably can satisfy most airlines’ desires along those lines, “you walk into any agency today and the agents are all on green screen,” one airline executive told Travel Market Report recently.

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