Is your homepage overwhelming, underperforming?
January 12, 2010 |
You cannot address most of those goals and objectives at once on your homepage without greatly impeding the attainment of any one goal or objective. You are better off picking three or four (always include communicating your value proposition) and investing your home-page real estate in achieving them.
Many B2B homepages are becoming more like Times Square every day. The real estate is dividing into a myriad of different billboards, each touting its own message: "Look at our awards," "See our customers," "Free trial over here."
Many such "billboards" are flashing or scrolling to catch the visitor's eye, often in competition with one another.
The question is, are your visitors like tourists strolling through Times Square on their way to a matinee with little time to spare, or are they a captive audience willing to watch and absorb all you hope to communicate?
Websites increasingly appear to assume the latter, but Web-analytics data prove the former.
Get the full story at MarketingProfs.com
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