March 12, 2018

ITB 2018 disappointing to many exhibitors

With ITB, World Travel Market and many other trade shows expanding to new regions and more events the time for growth at ITB Berlin may be a development of the past.

The World’s Leading Travel Trade Show is the center and pivotal point of an entire industry. ITB likes to be the ideal platform for businesses and institutions from the whole world of travel, from Albania to Zambia.

Masses of people are usually seen in the hallways and exhibition halls not only on Saturday and Sunday, the consumer days, but usually on Wednesday, Thursday, and Friday - days reserved for trade. Top representatives like ministers and CEO’s mostly left after the first and second day. Saturday and Sunday only interns and not the decisionmakers were found at most of the stands.

Wednesday was busy as ever but according to many of the exhibitors, Thursday and Friday were extremely slow.

Get the full story at eTurboNews and ITB