Kayak enhances hotel search with TripAdvisor user reviews
February 17, 2012 | Online Travel
The sites unveiled a new arrangement in which the results from Kayak searches will include TripAdvisor reviews. Combining meta-search and user reviews, the companies hope to streamline the user experience and adapt to the changing landscape of online travel.
“We’re very comprehensive in search, but TripAdvisor has great content that people find very valuable,” said Robert Birge, Kayak’s chief marketing officer. “This is just one more thing to add into the mix to help people find the right hotel for them.”
Under the new arrangement, TripAdvisor content will be another filter that people can toggle on or off. The results can also be ordered according to their TripAdvisor ranking, which brings up the review site’s familiar, five-category (Excellent to Terrible) bar charts.
The announcement is among Kayak’s ongoing efforts to augment its meta-search offerings. In October, the site added reviews from Frommer’s and Budget Travel, which can also be toggled on or off based on users’ preferences.
Get the full story at msnbc
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