September 14, 2018

Key challenges for today’s travel marketers


The marketing magic happens when you can turn a challenge into an opportunity. Stephen Taylor, Sojern’s SVP, shares how travel marketers today can do just that.

Targeting consumers at the correct place during the perfect time of their buying cycle is a challenge for many travel marketers—especially as device usage and channels are growing everyday.

Many see the sheer number of choices a consumer has available today as one of the top challenges for travel marketers. However, Stephen Taylor, Sojern’s SVP of Enterprise Solutions, views this growth as a huge opportunity.

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