September 18, 2018
How hoteliers navigate evolving distribution channels
A panel at the Hotel Data Conference discussed the various distribution channels available to hoteliers and the benefits and challenges they offer.Read more
The marketing magic happens when you can turn a challenge into an opportunity. Stephen Taylor, Sojern’s SVP, shares how travel marketers today can do just that.
Targeting consumers at the correct place during the perfect time of their buying cycle is a challenge for many travel marketers—especially as device usage and channels are growing everyday.
Many see the sheer number of choices a consumer has available today as one of the top challenges for travel marketers. However, Stephen Taylor, Sojern’s SVP of Enterprise Solutions, views this growth as a huge opportunity.
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