Key trends in the European online travel market
December 10, 2009 |
The U.K., France and Germany contributed just over two thirds (67%) of the total European online leisure and unmanaged business market in 2008. But the U.K. continues to represent less and less of the total European market as other countries catch up in online adoption.
By 2011, the U.K. is expected to represent 26% of the European market, down from 31% in 2008. This drop is driven partly by the pound
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