September 10, 2018

Kimpton Hotels launches ‘social experiment’


A 60-second teaser video invites guests to consider booking the room and directs them to kimptonroom301.com, a microsite with further details.

The experience, called “Room 301,” is "rooted in the idea that commonalities and connections exist between all people -- no matter their background," according to Kimpton, which was acquired by the InterContinental Hotels Group (IHG) family of hotel brands in 2015.

The room will be available at the Kimpton Everly Hotel in Los Angeles for three months, with additional interactive activations at select Kimpton hotels across the country, including Kimpton Aertson Hotel in Nashville, the Kimpton Hotel Allegro in Chicago and the Kimpton Hotel Palomar Philadelphia.

Guests who choose to stay in the immersive Room 301 will engage in a variety of in-room activities, with each element designed to spark creativity and encourage self-reflection.

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