June 21, 2018
Travelers losing interest in home-sharing
According to MMGY Global’s Portrait of American Travelers study, just 33% of respondents are interested in sharing economy accommodations, down from 41% in 2017 and 37% in 2016.Read more
September 14, 2017
Koddi has been awarded the Driving Results award in the 2017 Facebook Innovation Spotlight, an annual event that identifies game-changing innovations among Facebook Marketing Partners in the advertising industry.
Nicholas Ward, president and co-founder of Koddi comments, “It’s a tremendous honor to receive this recognition from Facebook. In developing our solutions for Dynamic Ads for Travel, we focused on painting a complete picture, incorporating our robust traveler data set with performance data. We’ve been able to automate the consolidation of disparate sources of information, as well as the marketing decision process that allows global brands to drive bookings where they matter most. We’re extremely excited about Facebook’s growth and the channel’s ability to reach users at key decision-making moments.”
Facebook’s Innovation Spotlight is an annual showcase highlighting the year’s most exciting innovations from developers, agencies and Marketing Partners across Facebook and Instagram. This year featured three different categories for innovation: Creativity Around Video, Omnichannel Online and Offline Sales, and Driving Results. The three winning companies will be recognized at Facebook’s Global Partner Summit on October 4-5 in San Francisco.
“We are excited to announce Koddi as our Facebook Innovation Spotlight winner for the ‘Driving Results’ category,” states Scott Hannan, Head of Marketing Partnerships, Americas. “Koddi is one of the early partners on Dynamic Ads for Travel and their platform helps simplify and automate challenges for travel marketers. Koddi is a collaborative partner that helps to solve the unique travel needs that face marketers today.”
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