HOTELMARKETING.COM

Less uncertainty heading into 2013, according to latest TravelClick data

February 05, 2013 | Hotel Marketing

The hotel industry outlook for the top 25 North America markets is showing an increase of 2.0 percent in committed occupancy for the calendar year January 2013 - December 2013 based on group commitments and individual reservations on the books as of January 6, 2013 compared to the same time last year.

The group segment shows an increase of 2.2 percent room nights committed. New group business added over the last month (pace) has slowed considerably over the last month, but is nevertheless up 3.6 percent over the comparable period last year. Transient room nights booked are up slightly, by 1.2 percent compared to the same time last year. The average daily rate (ADR) continues to show relatively strong gains, up 4.9 percent based on reservations currently on the books for 2013.

For the first quarter of 2013 (January - March), overall committed occupancy is up 1.4 percent year-over-year for the top 25 markets. Committed occupancy for the group segment is up 1.0 percent and the transient segment demand is up 1.9 percent compared to a year ago. ADR for the first quarter shows growth up 4.9 percent compared to the same time last year. Business segment ADR, which includes weekday transient negotiated and transient retail segments, is up 7.3 percent. Leisure segment ADR, which includes transient discount, transient qualified and transient wholesale segments, is up 6.1 percent. February is the strongest month of the quarter, with committed occupancy up 4.7 percent versus the same time last year.

Get the full report at TravelClick (PDF 516 KB)

Visit our sponsors: