Lodging Interactive giving hoteliers control over hotel website content

June 12, 2012 | Hotel Marketing

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Robust Content Management System enables hoteliers to modify page content and images on the fly to keep a hotel's online marketing presence fresh.

When it comes to online marketing, "Content is King," and the more content the better. Hoteliers are finding that fresh content translates to better search engine optimization on Google, Yahoo and Bing and other search engines. What this means to hoteliers is the more often content is refreshed, the more likely travelers will find the site, and not only will they stay longer, but they ultimately will book while there. If your hotel website is outdated but you don't have the resources to keep it maintained, Lodging Interactive has developed a Content Management System (CMS) that makes it easy for your content to reign supreme.

Lodging Interactive is an award-winning, interactive and social media marketing agency exclusively servicing the hospitality industry. In addition to content management, the company offers website design and management, reputation management, search engine marketing, real-time analytics and accountability, and an online Guest Review System.

"Refreshing a website can be a tedious task unless you have the right tools in place," said DJ Vallauri, Lodging Interactive Founder and President. "Our CMS is easy to use and extremely comprehensive, enabling hoteliers to update or add content anytime, anywhere, and without any hassle.”

Last month Lodging Interactive earned three Interactive Media Awards™ for Outstanding Achievement in the Hotels/Resorts category for its website design services. This is the third consecutive year the company was recognized by the Interactive Media Council for its aptitude in designing, developing, managing, supporting and promoting hotel websites.
Using the Lodging Interactive Content Management System, hoteliers can:

- Manage website text content
- Add, delete and modify pages
- Manage header/footer navigation items
- Manage website images and photo gallery images
- Manage the entire site’s Search Engine Optimization (SEO)
- Instantly create updated XML site maps

"With our CMS tool, all updates are performed in real time," Vallauri said. "The CMS is browser-based, with no software to download and no technical skills required to operate it."

To help make online marketing easier and more affordable for all hotels across all segments, Lodging Interactive recently launched a new Hotel Website Solutions program designed to offer web-marketing services at a low, month-to-month fee with all upfront costs removed. Hotels that enroll in this program will automatically receive Lodging Interactive's CMS.

"Today a well-maintained and up-to-date website is critical to remaining competitive in the market and driving more direct bookings to your hotel," Vallauri said. "By giving hotels control over their content, it enables them to continually find new ways to redirect travelers from third-party sites to their proprietary websites. And today, direct bookings are the name of the game."

Related Link: Lodging Interactive