HOTELMARKETING.COM

Lodging Interactive launches website analytics & social tool

May 10, 2012 | Hotel Marketing

With Lodging Interactive’s InnterACT portal, hoteliers can access real-time analytics, archived reports and search engine ranking PLUS monitor their social media presence.

In keeping with its ongoing investment in technology, and a solid commitment to increase the service levels to its clients, Lodging Interactive is rolling out a new solution this month that provides real-time website analytics, key performance metrics, and the latest social media monitoring tools. The InnterACT online client portal is available immediately to Lodging Interactive customers at no additional cost.

Lodging Interactive is an award winning interactive agency exclusively servicing the hospitality industry, and its subsidiary, CoMMingle is an outsourced social media marketing agency that also develops customized solutions for hotels, restaurants and spas.

"The InnterACT branded portal is yet another way in which Lodging Interactive is providing proactive web monitoring tools to our customers," said DJ Vallauri, Lodging Interactive Founder & President. "The digital dashboard provides hoteliers with the ability to remotely access analytical production information about their website performance, search engine ranking performance, as well as the bounce rate and average time spent on the site.

"It's an online repository that contains the data necessary for our clients to access key metric reports to see how well key words are performing," he said. "This means Lodging Interactive customers don't have to go elsewhere to see how well their campaigns are running. They can log in and access real time ranking reports to determine where their website is positioned on Google, Yahoo and Bing, and view their traffic and determine where it's coming from. For example, managers running a new banner ad for their hotel can use this tool to see how much traffic the spot generated as early as the day after the campaign began. Because the dashboard can be customized, hoteliers can view these reports in such a way that is personal to them, so that when they log in, the information they need most is always present, such as website traffic analytics and landing page views."

InnterACT Integrates Social Media Key Performance Indicators
Another key aspect of the InnterACT system is its ability to pull key performance indicators for social media activity. Now hoteliers can see at a quick glance how many "likes" they have on Facebook, "tweets" and "retweets" on Twitter, and "views" their video attracted on You Tube.

"In essence, InnterACT is a business intelligence tool that offers transparency to hoteliers in regard to what is happening with their online marketing," Vallauri said. "Now, in addition to the scheduled delivery of client PDF reports, managers can access data any time they want it or need it."

- InnterACT offers hoteliers the ability to:
- View real-time analytics for a website and/or blog (traffic, keywords, top landing pages, referring sites, etc.)
- Access real-time Search Engine Rankings and keyword reports
- Download archived weekly and monthly management reports
- Monitor a hotel's social media presence on Facebook, Twitter, and YouTube
- Create personalized analytics via the dashboard for quick reference on key performance indicators
- Create customized PDF reports to share with others
- Export data into Excel

In the future, Lodging Interactive will roll out additional functionality within InnterACT -- at no charge -- in order to continually drive relevant analytical data to hoteliers.

Related Link: Lodging Interactive

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