November 05, 2018

London hotel room supply boom: How to maintain your market position


With more than 11,000 new hotel rooms set to open by 2020, London’s hotel growth is predicted to outpace many destinations in Europe.

The UK’s capital set a new record for overnight visitors in 2017, so arguably the city can take the extra supply. But with Brexit uncertainty ahead, as the UK and Europe prepare to part ways in 2019, hoteliers currently operating in the city need to take action now to ensure they don’t lose out to their shiny, new competitors.

In total, 11,600 hotel rooms are in the pipeline and set to come online by 2020. This growth outpaces that of many major European cities, including Paris, Berlin, Lisbon and Milan.

But should arrivals figures dampen, those hotels currently operating in the capital could find themselves fighting for position against new properties boasting pre-opening marketing budgets.

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