October 29, 2018

Loyalty programs matter in hotel booking, say business travelers


On average, business travelers consider three hotels before booking and 82 percent say loyalty programs matter when making that decision, according to new research from GBTA.

Additionally, the study reveals nine in 10 business travelers view rewards points and perks as a motivating factor in selecting a hotel and 81 percent believe being a loyalty member results in better service.

Business travelers are split when it comes to using loyalty rewards on business travel (49 percent) versus use during future leisure stays (43 percent). For road warriors, the top five rewards of a loyalty membership include earning free nights, room upgrades, reward redemption flexibility, express check-in and service perks.

A vast majority (84 percent) of business travelers feel having a personalized guest experience is important – and most believe that experience should differ from that of a leisure trip with 64 percent purchasing different amenities on a business trip than they would otherwise.

Get the full story at GBTA