March 16, 2018

Lufthansa customers getting discount for direct web bookings


Lufthansa Group customers in April will begin getting a 5 euro discount for long-haul reservations made through its own website and via direct connects. The so-called "basic fares" won't be available in GDSs.

The direct-booking discount is a new step in Lufthansa's strategy to push a higher portion of ticket sales into its own distribution channels. The basic fares also are another disadvantage for travel agencies, which already are subject to a 16 euro surcharge on GDS bookings that Lufthansa implemented in September 2015.

Along with its eponymous Lufthansa German Airlines, the Lufthansa Group flies transatlantic routes on Swiss Air, Edelweiss Air, Brussels Airlines, Eurowings and Austrian Airlines.

The 5 euro discount also will apply to Economy Light and Economy Classic fares on short-haul flights from the group's hubs in Frankfurt, Munich, Zurich and Vienna. As with long-haul reservations, discounts will only be available through direct sales channels and New Distribution Capability-enabled direct connects.

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