Luxury Link on travel campaigns on Facebook
February 23, 2012 | Hotel Marketing
Luxury travel website Luxury Link has two objectives with Facebook - find new customers and keep customers engaged and interested so when they decide to travel, they visit its sites first. In this article, the company shares its Facebook best practices.
Luxury travel website Luxury Link, as an active participant on Facebook, is eager to see more activity-based conversations rather than just “Likes”.
The company believes this should help both users and brands have more directed conversations based on what’s going on, rather than treating all news equally.
The company has two objectives with Facebook – find new customers and keep customers engaged and interested so when they decide to travel, they visit its sites first.
“These very simple top-end goals can be measured through simple tools using a few KPI’s. The soft side of the equation is more difficult – we’re enhancing our brand as well as the hotels we represent, and Facebook is a good PR tool in that respect. We can measure engagement and sharing, but the real value is the growth of impressions – the more people who keep us in their feed the more impact we have,” said Tom Kuhr, SVP Marketing, Luxury Link Travel Group.
Get the full story at EyeForTravel
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