Majority of US hotels still cheaper on OTA sites
September 12, 2012 | Hotel Marketing
According to RateGain's latest Hotel Rate Parity Trends report, US travelers still fare better booking hotels on OTA sites, with 50% and more hotels in Boston, Los Angeles, Miami, New York, Philadelphia, and Seattle offering lower rates on OTAs than their own website.
RateGain reports hotel rate parity trends for September to November 2012 of three, four and five star hotels across some of the major cities in USA. The report shows the percentage of hotels with cheaper rates on their own brand site compared to their rates on other OTAs.
While destinations like Huston and Las Vegas embraced the concept of rate parity, hotels in the vast majority of destinations are still available at lower rates on OTA sites.
That is especially true for Boston, Los Angeles, Miami, New York, Philadelphia, and Seattle, where over 50% of all hotels offer lower rates on OTA sites.
Get the full report at HSMAI
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