Many travel firms not geared up for social
December 19, 2011 | Online Travel
A survey by Amadeus of its UK travel clients has found how social media is being used by customers but many firms are not yet geared up to make the most of the channel.
The GDS said the results of the survey provide only a “snapshot” of the social media landscape in travel but there was a clear indication of its growing influence.
It found that 52% of travel firms said customers had obtained information or advice via social media before consulting a travel agent.
However, just 40% of firms reported that they had already integrated social media into their businesses, although 64% of those surveyed said their company was making use of the channel to communicate with customers and 60% to drive new business.
In addition 67% said they would make use of social media when making a choice about a hotel or which travel provider to use.
Get the full story at Travolution
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