Marketing is storytelling
July 02, 2009 |
Tell more stories to create excitement. It's the best way to grab potential customers' attention and warm them to your pitch. BusinessWeek as some tips you might want to consider for your next business presentation.
Most business communication is dry, writes David Meerman Scott in his new book, World Wide Rave. "People love to share stories. When someone says: 'Let me tell you a story...' you're interested, right? When someone says: 'Let me tell you about my company's product&' is your reaction the same? It doesn't sound like a way you want to spend your valuable time, does it? Stories are exciting." Tell more stories to create excitement. Consider employing the following tips in your next business presentation.
Get the full story at BusinessWeek
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