Marriott and Alibaba are launching a Marriott flagship store on Alibaba's online travel marketplace, Fliggy.
Last year, Marriott and Alibaba announced that they’re entering a joint venture in the Chinese market that would “deliver more personal digital travel services” for Chinese travelers. In essence, the joint venture was intended to manage and improve Marriott’s digital offerings in the Chinese market with the help of Alibaba’s technology and products. This year, Marriott and Alibaba’s ambitions are coming to fruition with a range of new offerings for Chinese customers.
The news of the joint venture’s new offerings in the Chinese market also comes at a time when Marriott is revamping its loyalty programs on a global scale. In a move that Skift describes as reflecting Marriott’s “Amazon-like ambitions in travel,” the hotel group is bringing together Marriott Rewards, Starwood Preferred Guest, and Ritz-Carlton Rewards under one umbrella as well as re-launching its local experiences marketplace.
Meanwhile, in China, Marriott and Alibaba announced that they will launch an “exclusive booking portal” next week. In practice, the China-focused booking portal is a “flagship” store on Alibaba’s online travel marketplace, Fliggy (formerly known as Alitrip). The Fliggy store will feature 600 properties in the Asia Pacific region, but the ambition is to eventually offer all 6,500 properties around the world on the platform.
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