With 100 million members across Marriott Rewards, Starwood Preferred Guest and The Ritz-Carlton Rewards, Marriott is seeking to build a relationship with a new generation of travelers through a Snapchat global content series.
Developed with agency imre - with an assist from ad shop Delmondo - the "Six Days, Seven Nights" concept includes four social media influencers--Tom Jauncey, Diipa Khosla, Sara Hopkins and Jen Levinson–who will film their experiences staying at resorts in four popular destinations: NYC, Dubai, Seoul and Berlin.
The influencers were selected based, in part, on their familiarity with Snapchat and storytelling capabilities. They were also selected based on their brand alignment, on camera personality, Snapchat community size and familiarity with Marriott.
Marriott has been active on Snapchat for roughly a year, having launched the Marriott Rewards Snapchat channel in October 2016. Previously, Marriott traditionally used Snapchat geo-filters to support various activations and campaigns and has 4,000+ properties geo-fenced that it accesses with different campaigns.
Get the full story at MediaPost