October 19, 2018
Experience is key for the hotels of the future
There has been much talk in the hotel industry about creating a “narrative” experience in hotels.Read more
Marriott's Moxy Times Square, a new trendy concept hotel in New York City, is an affordable option over what a home-sharing company such as Airbnb would offer.
Moxy Times Square wasn’t specifically developed to take on Airbnb, but that was nevertheless the result with the launch of Marriott’s hip and innovative new midtown Manhattan hotel.
With its high-style, urban camping aesthetic; incredibly affordable room rates ($149) and a variety of industry innovations—such as dialing down the services offered and instead channeling energy into fostering a sense of community at the property—Moxy is aiming squarely at today’s modern traveler.
“It wasn’t intended to attack Airbnb but the result is that it’s a very formidable competitor of Airbnb,” Mitchell Hochberg, principal at Lightstone, the property developer, said during a telephone interview.
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