August 30, 2018

McDonald’s sees daily app usage jump 20%-40%


McDonald's is making a big bet on mobile commerce with the expansion of delivery service to all its U.S. restaurants and in-app payment and ordering.

Previously, McDonald's CEO Steve Easterbrook had tempered expectations for its mobile efforts by saying this year that customer adoption of its mobile app was "pretty low." He also said the company planned to work on improving the user experience, training employees and making the technology more reliable.

McDonald's may have turned a corner in its mobile efforts, if the SimilarWeb data and social media mentions cited by Jefferies analyst Barish are any recent indication.

McDonald’s is investing heavily in its "Experience of the Future" concept that includes revamped stores with digital kiosk ordering and Uber Eats delivery service in more global markets.

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