March 31, 2011

Meet +1: Google’s answer to the Facebook Like button


Nearly a year after Facebook Like buttons spread out across the web, Google has announced its own rival, the +1 button. It launches yesterday as part of Google’s search engine, allowing you to “+1″ the search results and ads that you like. And in a few months, it’ll be arriving at a web site near you.

Is +1 (pronounced “Plus One”) part of the new social network that Google’s long been rumored to be building? Or is +1 simply that “social layer” that Google has said would come and isn’t really meant as a rival to Facebook?

Yes.

Come along - let’s see how it works now, where it might go, and we’ll get into the bigger picture stuff at the end.

Get the full story at Search Engine Land

Read also "Interview with Google: What +1 means for advertisers" at TheNextWeb, and "Google’s +1 A Potential Boon To Paid Search Marketers" at Search Engine Land