March 16, 2017

Metasearch helps hoteliers drive direct bookings

By understanding the value proposition that makes metasearch so unique, you can begin to minimize the dependency that you have on big booking sites.

For those of you who are unfamiliar with hotel metasearch, think of it as a search engine. It consolidates key information from accommodation providers and booking websites to display the results on one transparent platform for travellers to review and compare.

Gone are the days of low-tech bookings and last-minute foot traffic. The modern traveller is a social media addict and a seeker of instant gratification. However, the concept of digital booking is nothing new. It's been around for decades and drives a lot of traffic for hotels. That said, the landscape of hotel distribution is changing.

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