July 25, 2018

Microsoft Bing and Google Search battling for travel marketing budgets


A new Microsoft Bing study touts that consumers searching across the Bing Network are 95% more likely to have taken between five and six international trips by plane in the past three years.

Those searching on Bing also are 22% more likely to have a two-week hotel stay for a personal domestic trip and are 5% more likely to have taken between 16 and 20 personal domestic trips in the past year.

The Microsoft Bing study also suggests that the period from Memorial Day to September is the best time to ramp up search budgets. July is the highest month for clicks and searches. While searches remain steady, clicks begin to fall in August.

In 2017 Activities received the highest clicks at 25% on Bing, followed by Cruises at 21%, lodging at 16%, Transportation at 13% and Air Suppliers at 6%.

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