When Designphase DBA was appointed to renovate Grand Copthorne Waterfront last year, part of the brief was to make the hotel more appealing to the new generation of travelers known as the millennials.
In doing so, the company's creative director Joris Angevaare did away with the traditional reception counters, allowing guests to move seamlessly between the lobby, restaurant and bar. “Interior design is about creating a space that allows for the best activity flow,” he says.
The direction at Grand Copthorne Waterfront is especially relevant given that a study by Hilton found that hotel guests today enjoy being “socially alone” – meaning being in a large social space, even if they do not mingle with others.
“Essentially, by providing guests an area to linger for prolonged periods, hotels add to their return on investment through food and beverage sales. More than just a transitory lounging space, hotels are creating a more engaging environment for guests to build new connections and get things done,” he explains.
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