The millennial market is contributing heavily to the latest increase in agent demand, in part because younger travelers are focused on experiences and would rather have someone else find the best options and deals for them.
Whether it’s the fact that most millennials are still priced out of homes or the allure of social media that creates some serious FOMO (that’s “fear of missing out” or “wanderlust" for millennials), young people are increasingly deciding to spend their money on travel rather than what traditionally served as status symbols for building a life: cars, homes, “stuff” in general.
Travel agents, in particular, are learning to love millennials as well.
Yes, the generation that very literally grew up online and helped launch the sharing economy is also helping the travel agent resurgence that we’re currently experiencing.
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