New research from Hitwise has revealed mobiles as the device of choice for budding UK travellers, with over half of visits to travel ‘destination’ sites made from a mobile. When it comes to accommodation, affluent 18-34 year olds are most likely to head to sharing economy sites such as AirBnB.
Once booked, British holiday makers continue to plan their trip via a mobile device, with seven in ten (72%) researching ‘things to do’ from their smartphone.
The Hitwise data reveals Brits kick off Summer holiday searches at the beginning of May, with top destinations revealed as Spain and Tenerife, whilst Cornwall and Wales secure the top spot for British destinations. The number of UK people looking to take a trip to London, however, has declined 11 per cent, yet remains the third most popular holiday destination for American travellers.
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