July 19, 2018
Expedia says packages are better for hotels than room-only
Hotels are achieving higher average daily rates (ADR) from consumers who book packages rather than just rooms, according to data from Expedia Group.Read more
Mobile has continued on its growth trajectory but revenue levels haven’t quite caught up to desktop and travellers’ confidence remains a large stumbling block on mobile.
Website Visits: Mobile continues to dominate site traffic. As of March 2018, 60% of sessions are on mobile devices (an increase of 13% on last year), with both desktop and tablet in a continued decline. In general, according to a recent report from Ericsson, between 2016 and 2022 the traffic generated by smartphones will increase tenfold!
Revenue: Desktop is steadily losing ground but remains the largest source of revenue at 56% for Q1 2018 (down 6% on last year). The strong revenue is in part related to the higher average booking values achieved on desktop, with a 23% difference in ABV between mobile and desktop.
Tablet has been on a continued plateau since Quarter 4 2016 with very little movement in terms of traffic and revenue share and only a marginal decline in transaction volume.
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