Mobile has continued on its growth trajectory but revenue levels haven’t quite caught up to desktop and travellers’ confidence remains a large stumbling block on mobile.
Website Visits: Mobile continues to dominate site traffic. As of March 2018, 60% of sessions are on mobile devices (an increase of 13% on last year), with both desktop and tablet in a continued decline. In general, according to a recent report from Ericsson, between 2016 and 2022 the traffic generated by smartphones will increase tenfold!
Revenue: Desktop is steadily losing ground but remains the largest source of revenue at 56% for Q1 2018 (down 6% on last year). The strong revenue is in part related to the higher average booking values achieved on desktop, with a 23% difference in ABV between mobile and desktop.
Tablet has been on a continued plateau since Quarter 4 2016 with very little movement in terms of traffic and revenue share and only a marginal decline in transaction volume.
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