The evidence for mobile becoming the dominant online transaction platform sooner rather than later keeps on mounting with PayPal Australia reporting a 1600% increase in mobile travel purchases in 2012. Mobile now accounts for 20% of all its travel transactions.
Research conducted by PayPal found Australia is one of the company’s leading markets in regards to mobile payments, particularly in travel, with mobile payment volume for Australian travel merchants growing 16-fold in 2012 compared to 2011.
The number of Australians purchasing travel via PayPal nearly doubled year-on-year while one out of every five consumers booking travel via PayPal is now made through a mobile device.
A PayPal spokesperson said over the past two years more traditional travel companies have helped pave the way for online bookings, by moving more business models and content online.
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