The overall travel experience can be scaled via mobile and technology, and some brands are already on that big-time. Here are four mobile trends taking off this summer:
Hopper got some attention in late spring for “Secret Fares” within its app, with Travel and Leisure even claiming it would save consumers $500 per flight. Well, unfortunately “Secret Fares” got discontinued in June, with Hopper’s CEO saying he needed to “eliminate any further confusion about the program.” That’s a bummer.
Here’s what’s not: push notifications on various stages of the travel journey are still massively important to travelers and a way to gain loyalty to your app, be it an airline, a hotel, or even a sightseeing destination (send pushes about traffic, where to check in, or even rich pushes of what the traveler is about to experience). Secret Fares may be a ways off because of the intricacies of airline pricing, but push notifications are a powerful mobile travel tool.
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