July 19, 2018
Expedia says packages are better for hotels than room-only
Hotels are achieving higher average daily rates (ADR) from consumers who book packages rather than just rooms, according to data from Expedia Group.Read more
The overall travel experience can be scaled via mobile and technology, and some brands are already on that big-time. Here are four mobile trends taking off this summer:
Hopper got some attention in late spring for “Secret Fares” within its app, with Travel and Leisure even claiming it would save consumers $500 per flight. Well, unfortunately “Secret Fares” got discontinued in June, with Hopper’s CEO saying he needed to “eliminate any further confusion about the program.” That’s a bummer.
Here’s what’s not: push notifications on various stages of the travel journey are still massively important to travelers and a way to gain loyalty to your app, be it an airline, a hotel, or even a sightseeing destination (send pushes about traffic, where to check in, or even rich pushes of what the traveler is about to experience). Secret Fares may be a ways off because of the intricacies of airline pricing, but push notifications are a powerful mobile travel tool.
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