While U.S. travelers are far more likely to use tablet computers such as Apple’s iPad to research travel than they were a year ago, they remain resistant to using tablets and smartphones to book airline tickets or reserve hotel rooms.
Almost a third of Internet-using travelers polled by PhoCusWright now own a tablet computer, up from just 12% a year earlier. Meanwhile, 64% of those surveyed owned a smartphone, up from 52% in 2011.
That said, mobile devices continue to be used by travelers primarily for research and, to a lesser extent, social media purposes, as opposed to booking.
While more than three-quarters of the nearly 2,000 people polled said they were at least “somewhat” comfortable researching travel on their mobile devices, only 40% felt the same way about making mobile purchases. And just 30% of those surveyed said they had used their mobile device to purchase a travel product during the past 12 months, up from 26% a year earlier.
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