More on IATA’s plans for a GDS alternative
August 09, 2012 | Hotel Marketing
IATA plans to unveil a new distribution technology standard that combines the “best of both” GDS and direct channels, enabling airlines and travel agents to sell on product, not just on price.
The new distribution technology standards, to be presented at IATA’s World Passenger Symposium in October, said IATA director general Tony Tyler, are “about creating alternatives to both GDS and direct distribution” that will move travel distribution beyond the 1970s GDS model, which he called “clunky.”
Travel agents, said Tyler, “have to recognize that technology is changing the business. They can’t expect their role to stay the same, and they can’t expect airlines to do things the same way.”
He also said that he expects the 60,000-plus agents around the world who participate in IATA’s billing and settlement plan to continue to “play a major role in distribution.”
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