WhatsApp announced last week that WhatsApp for Business APIs will be its first revenue generating product for enterprises to interact directly with customers through their messaging platform.
The company said the product will debut with companies like MakeMyTrip, customer service software provider Zendesk, and pharma delivery startup 1mg.
“One of the key pain areas for the customers is timely refund post booking cancellation. Given the ubiquity of WhatsApp in India, we started using WhatsApp business solution to notify customers at every step of the process. WhatsApp for business has been a great enabler in reaching out to our customers quickly and effectively,” said Rajesh Magow, co founder and CEO, India at MakeMyTrip.
Across its brands like MakeMyTrip, Goibibo and redBus, the company is using WhatsApp not just to give refund status but also to deliver e-tickets, hotel vouchers and new use cases like flight seat selection, bus-boarding locations and more.
Get the full story at The Economic Times
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