For all the skills in Amazon's Alexa voice marketplace, the majority can still be described as "unskilled" for travel planning and booking tasks.
Voice recognition has made huge strides in accuracy; natural language recognition rates have now surpassed those of humans. But planning, booking and servicing travel requires visual feedback and specific answers that are largely inaccessible through voice-only interfaces such as the Amazon Echo and other smart speakers.
We are so used to being able to browse photos of a destination and filter flights on a screen, that attempting to use a voice-only platform feels like taking a big step backward.
Phocuswright research confirms that United States travelers are interested in using voice for a multitude of travel-related tasks. More than half of travelers are comfortable requesting general information using a voice-powered digital assistant. But when it comes to actual usage, only a fifth to a third of travelers are actively using voice for tasks like searching for or booking travel products.
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