Mystery travel, a new opaque distribution channel
December 13, 2011 | Online Travel
While the contents of the various companies’ mystery packages vary, the concept is the same: The consumer purchases a travel package before knowing the exact details of the destination.
Luxury Link’s weeklong mystery auctions start at US$1 and feature luxury properties around the globe. A geographic location is disclosed to the public, but the name of the hotel is revealed only to the winning bidder.
Previous winning bids included a US$503 three-night stay for two guests at a luxury property in San Miguel de Allende, Mexico, and a US$508 three-night stay for two guests at a luxury property in Follina, Italy.
Diane McDavitt, president and co-founder of Luxury Link said opacity is especially important with Luxury Link’s mystery auctions because they are dealing with hotels in the luxury segment that may not want to reveal they are selling inventory at such discounted rates.
“I think there’s an opportunity for true mystery travel to be utilized by properties that do wish to sell inventory in an incredibly opaque way,” McDavitt said.
Get the full story at HotelNewsNow.com
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