July 13, 2018

New software uses machine learning to increase hotel website conversions


By predicting visitor behaviour, the product segments users in real-time and identifies the ideal offer for each one, allowing the hotel’s website to be automatically customised for each individual user.

While in the past hotels were able to personalise the experience of bookers based on their purchase history, website activity and preferences discovered during their stays, Oraculo’s predictive capabilities also enable hoteliers to personalise the experience of those that haven’t booked or stayed at the hotel at all.

The Hotels Network Founder and CEO Juanjo Rodriguez explains:

“Just as every booker is different, every non-booker is too. Oraculo is able to differentiate between low-intent and high-intent users, so the optimal message and rate can be shown to each visitor, just at the point where they are deciding on their reservation. This results in a hugely positive impact on revenue, with a potential conversion uplift of up to 65% in the low-intent segment who otherwise may not have spent at all.”

Get the full story at The Hotels Network