June 21, 2018
Travelers losing interest in home-sharing
According to MMGY Global’s Portrait of American Travelers study, just 33% of respondents are interested in sharing economy accommodations, down from 41% in 2017 and 37% in 2016.Read more
NextGuest Technologies, an integrated hospitality and digital marketing company comprised of both HEBS Digital and Serenata CRM, will showcase their groundbreaking end-to-end guest acquisition, engagement, and retention platform at HITEC Houston in booth 525.
NextGuest originally debuted this platform at HITEC Toronto in 2017. Since launching this platform, NextGuest has proven the necessity of utilizing past guest insights to inform strategy and acquire new guests while still engaging the traveler throughout every touchpoint of the travel journey.
“With the combination of the smartCMS from HEBS Digital and Serenta’s industry-leading CRM technology, NextGuest is perfectly positioned to help hoteliers completely transform their business,” said Jason Price, Executive Vice President of HEBS Digital. “We look forward to sharing our expertise with hoteliers at HITEC and to better illustrate how they can own their guest data and make smarter business decisions that ultimately maximize direct website revenue.”
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