‘No mobile strategy, no future,’ says Google
October 14, 2011 | Online Marketing
Google research has shown that more people are using mobile web than applications and although apps remain important firms had to take a more holistic approach to mobile.
Searches from mobile devices account for 14% of Google’s traffic up from around 4% last year, underling the importance of having a mobile strategy.
Ian Carrington, the search engine’s director of mobile, told the Travolution Summit firms that do not have a mobile strategy do not have a future strategy. He said the year of the mobile came in 2008/09 following the launch of the iPhone 18 months earlier. Google itself first started building for mobile in 2010.
Get the full story at Travolution
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