Non-GDS agents offered 25% off deal by American Airlines
August 01, 2012 | Online Travel
American Airlines is offering 25% off 'preferred seats' on fares booked via US online giant Priceline in a move that seriously undercuts fares available to most agents via global distribution systems (GDSs).
Priceline contracted to book American fares via the carrier's Direct Connect link to its reservations system at the beginning of last year, bypassing the GDSs.
The offer, launched on Monday, will last a week. The fares, for seats at the front of the main cabin, are only otherwise available direct from American Airlines.
The carrier's sales and distribution director, Cory Garner, argued: "This offer is testament to how customers win when American can choose to distribute its product via less expensive and more capable technology."
Get the full story at Travolution
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