September 12, 2013

One of India’s fastest-growing hotel chains enlists full portfolio with Pegasus Solutions


India’s Fortune Hotels, a member of ITC’s hotel group, has renewed 11 hotels, added 19 and switched seven properties to Pegasus Solutions. The hotel management company’s full portfolio of properties will now be bookable under the “UI” chain code through Pegasus Connect+.

“After carefully reviewing our options in the market, it made sense for us to centralize the global sales and marketing of our full portfolio by allocating the additional 26 properties to Pegasus,” said Vijay Jaiswal, head of sales and marketing for Fortune Hotels. “The flexibility, platforms and pricing Pegasus has delivered fit easily with both our operational style and ongoing expansion goals for Fortune Hotels. Partnering with Pegasus Solutions has enabled us to launch 19 of the properties onto the global distribution systems (GDS) for the first time, increasing their worldwide exposure across the electronic distribution channels exponentially.”

While the majority of mid-priced hotels in Western countries are affiliated with chains, only 15 percent of India’s are. Fortune Hotels has filled this gap for first-class, full-service business hotels, providing the distribution network, central reservations solutions, pan-India sales and marketing infrastructure and support to give its hotels a competitive edge in the marketplace.

“We’ve styled Pegasus Connect+ to deliver the same kinds of solutions, sales and marketing support that Fortune Hotels offers its properties in the Indian market,” said Rachel Grier, senior vice president, Asia and the Middle East for Pegasus Solutions. “We’re honored to have more than tripled the number of Fortune properties that we’ll be generating business for on a global level. This agreement is a testament to the success of our long-term relationship with the team at Fortune.”

Fortune’s properties that are new to Pegasus Connect+ will receive RVNG, the only central reservations system built to manage selling hotel rooms in the Internet age. Properties will also enjoy one seamless connection to the four global distribution systems (GDSs), and more than 1,000 travel websites. The renewing properties will engage extra sales support with Pegasus Connect+ Premium, which adds distribution consulting services, PegasusView Market Performance business intelligence, access to the Pegasus Sales Connections automated sales tool, plus in-person visits on their behalf to corporate and TMC offices worldwide.

Related Link: Pegasus Solutions