August 02, 2018

Online accounts for 80% of under-30s travel bookings, OTAs dominate


OTAs are the most popular option for booking flights and accommodation within the youth and student market.

A survey of more than 57,000 travellers aged under 30 by WYSE Travel Confederation found this age group booked around 40% of its flights and 47% of accommodation through OTAs during 2017.

The most popular websites used to book flights were Expedia, STA Travel, Skyscanner and StudentUniverse, while Booking.com was the top option for accommodation followed by Hostelworld, Airbnb and Expedia.

The New Horizons IV report found more than 80% of bookings were made online by under-30s in 2017, with an increasing number of bookings being made on mobile devices and through social media channels.

Get the full story at Tnooz and WYSE Travel Confederation