May 29, 2012

Online travel booking habits in Russia

While appreciating factors such as the wide range of hotels, rapid booking confirmation and low prices, 70% of online bookings in Russia are still accompanied by phone calls or letters to customer service.

Russia’s leading hotel booking website, together with Synovate Comcon market research, have recently completed a study based on residents of Moscow and St. Petersburg, regarding Russians’ travel habits.

According to the survey, 76% of participants use online search services of Google and Yandex, although a great amount of 80% look also at offline advertisements. 62% seek friends’ advice, while a quarter of the respondents take into account online reviews. Considering that ordering travel products and services online will be less expensive, the majority of both Moscow and St. Petersburg residents surveyed end by using the web when it comes to choose their vacation.

The research proved that 81 % of Moscow and St. Petersburg inhabitants are ready to plan their vacation by using online booking services. However, vacationers from Moscow tend to use one single service they know about, while San Petersburg residents have named several online services of this type when they were asked. Concluding, simplicity and convenience seem to be the most important factors for Russians when it comes to choosing an online service to book their vacations.

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