Online travel growth expected to slow substantially
February 03, 2010 |
The number of U.S. customers booking trips online won't change much over the next few years, according to a Forrester Research report published last week.
The number of Americans booking online will increase just 3.5% between 2009 and 2014, according to the report. The lack of growth may force companies to automate more of their operations for greater efficiencies, Forrester said.
For instance, OTAs can save costs by creating systems allowing customers to cancel, add a name to a reservation, print receipt copies and filter hotel availability to accommodate special requests, according to the report.
"The biggest implication of travel e-business
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