Online travel sales stay stable in France
December 07, 2009 |
French consumers have adjusted their travel habits in line with the nation's relatively modest recession in 2009 and French suppliers have suffered less than those in other large leisure market destinations like Spain and Italy.
Despite a dismal global travel market, the online sector in France is still stable. A new report by PhoCusWright says that online leisure and unmanaged business travel activity will gain three percentage points this year, edging up to 33 percent of the total French travel market. Online bookings are projected to stay flat, but the overall travel market is forecasted to shrink by 8.7 percent, which is why online's share of the pie will go up.
Carroll Rheem, director of research at PhoCusWright, says, "French consumers have adjusted their travel habits in line with the nation's relatively modest recession in 2009 and French suppliers have suffered less than those in other large leisure market destinations like Spain and Italy."
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