Online video audience continues to climb
January 18, 2010 |
According to the latest report issued by Nielsen Online, 137.4 million Americans watched Web video in December, a healthy increase of 10.3 percent versus the same month in 2008.
Those viewers streamed over 10.7 billion videos during the month, representing an increase of 11.8 percent versus the same time period a year earlier.
While the number of streams per visitor showed only marginal growth, Web video viewers are watching longer clips on average; time spent (per viewer watching online video) jumped 13.2 percent to 193.2 minutes in December.
And while Hulu, the joint venture between News Corp., NBC Universal and Disney, continues to demonstrate tremendous growth - making it the No. 2 video site on the Web - YouTube continues to account for a disproportionate amount of the video consumed on the Internet. The Google-owned property streamed over 6.4 billion clips in December, per Nielsen, while Hulu streamed almost 635 million videos. YouTube also reached nearly 106 million unique viewers versus Hulu
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