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ONYX Hospitality selects RateGain for rate intelligence

January 08, 2013 | Hotel Marketing

Thailand-based hotel management company ONYX Hospitality Group chooses RateGain’s product suite for Rate Intelligence (PriceGain-Hotels).

Having been in the industry for over 45 years, ONYX Hospitality Group is one of Asia-Pacific’s leading hospitality management companies, with a portfolio that includes 33 operational properties across four diverse yet complementary hotel brands – Saffron, Amari, Shama and OZO.

With customers searching and shopping on newer online channels, Rate intelligence across both structured and unstructured channels is becoming a crucial part in the performance of hotels. Hotels are increasingly turning to technology to help them maintain an accurate picture of the rates being offered across the entire distribution spectrum. With this in consideration, ONYX chose RateGain as their technology partner to power their rate intelligence.

“Our key considerations during the vendor evaluation process were product functionality, support structure and a user friendly interface. We had evaluated RateGain’s PriceGain-Hotels solution along with the solution offered by a few other vendors in some of our properties and realized that only RateGain had the right balance on all three crucial factors.”

Mr. Wolf added, “Our dual objectives of consolidating our market share as well as staying one step ahead of our competitors on the pricing front are accomplished through PriceGain-Hotels. RateGain’s solution has made our revenue management and pricing strategy appears simple while effectively capturing the dynamic changes and complex data driving the rate intelligence.”

Anil Varma, SVP, Asia-Pacific at RateGain, acknowledged “Our ability to serve the growing needs of Hospitality Management Companies is mirrored with ONYX Hospitality Group recognizing us as the partner of choice for price intelligence. The long term progressive objectives ONYX adopts towards its brand and pricing strategy echoes well with the approach provided by the PriceGain-Hotel solution from RateGain.”

As ONYX continues to stretch their online footprint and grow their business across the globe, their partnership with RateGain will see them build a clear pricing strategy to break through newer markets.

Related Link: RateGain

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