May 08, 2012

Orbitz catering to ‘travel lusters’ with new site design


Orbitz.com debuts a redesigned website, coupled with a new ad campaign and brand message targeted at "travel lusters." The site features an enhanced Orbitz logo and a clean, lively design that draws users in and puts the most useful travel tools and content front and center for consumers.

Whether it is a weekend getaway to Las Vegas, an adventure trek to remote Easter Island or a historical trip to the great cities of Europe, every travel experience should be special. In exchange for the financial investment travelers make in a trip, most rightly expect a payoff in the form of some much needed R&R, a unique cultural experience or lasting memories with family or friends. It is with that point of view that Orbitz wants to make sure it is not only a site that can offer great prices and choices, but also inspire travel and build memorable trips with suggestions for the best hotels, tours and events.

While that seems intuitive, if not obvious, so much of the travel marketing message is about price as cruise lines, hotels, destinations and airlines try to attract customers with deals and affordability. Orbitz does it too; after all, if it cannot compete on price, its customers can easily find other alternatives.

But new Orbitz wants its brand and message to play up its great prices and travel planning tools as the cornerstone for a fun and memorable trip.

Get the full story at USA Today

Related Link: Orbitz

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