According to Credit Suisse, OTA market share will not climb “infinitely” given that much of the market using it is leisure oriented and that the corporate market continues to use a wealth of other methods to acquire its rooms.
Has the hotel sector reached “peak OTA”? There was speculation at this year’s Hotel Distribution Event in London, that this may be the case.
In the strong UK market, the OTAs’ share of bookings has not increased according to data from Travelclick, reassuring many, as fears over the impact of Airbnb were also played down.
Hotel Analyst editorial director Andrew Sangster opened the conference quoting Phocuswright figures that the OTAs’ share of the online travel market was expected to rise from 39% in 2016 to 41% by 2020.
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